I think I just committed one of the mortal sins in blogging – being on a “dry spell” for quite a long time. Apologies folks! Client projects have been crazy lately and getting a single post up was just impossible. But don’t worry, I’ve come up with a couple of interesting ideas to keep you updated of the search marketing industry.

Yup you read it right, I’ll be starting on Interview Fridays. I’ve started inviting SEO/SEM professionals, online marketing gurus, branding experts, and top CEO’s of search marketing companies to give us a piece of their thoughts, experiences, and most importantly success stories.

Although I have asked a couple of people already for the upcoming Interview Fridays, I will be needing more to keep program alive in the next couple of months. So if you would like to recommend someone or would like yourself to be featured, please don’t hesitate to drop me a message on the contact page or send me an email at dave [at] click-dubai [dot] com.

What sort of professionals are we looking for? Well here’s a list of industries that would be relevant to the program: Read the rest of this entry »

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“If you cannot measure it, you cannot improve it.” – Lord Kelvin

In my previous years of doing SEO with clients, I was always the #2 guy, the person leading the team of junior SEO’s and implementing the necessary strategies whether it be on my concept or by mandates of clients. I thought I got used to being #2 until last week.

I realized that I’ll be leading a team of SEO’s and will be heading a brand new department for my company for organic optimization in partnership with our established SEM team. WTF am I doing? Although I’ve been thankful for the opportunities, part of me still questions whether I can do this or not.

Before I could further plan for core campaigns, I had to map out my mission and vision for the department, a thing which I have not done before. Thankfully, I’m part of a great team with excellent bosses to look up to.

Here are a few points which I’ve learned and may be helpful to those of you starting out on online marketing and social media strategies in-house or for clients: Read the rest of this entry »

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